Creating Mathan: A Tale of Purposeful Design
We feel every 'brand for good’ has a story to tell – a narrative woven from the threads of purpose, passion, and authenticity. When Mathan came to us wanting to bring their vision of performance sportswear to fruition, we knew we had a unique opportunity to bring our personal interest in the health and wellness industry to the brand and create something truly special.
Our journey with Mathan began not with sketches or colour palettes but with a deep dive into the ethos and values that define why Mathan as a brand should exist in the world. As we delved into the essence of Mathan – its mission to inspire mindful movement, foster community, and champion sustainability – we found ourselves drawn to a narrative that transcended the boundaries of traditional sportswear.
Drawing inspiration from the founders ethos of "more than just a workout" we set out to craft a visual identity that captured the essence of movement, connection, and empowerment. With its peak human-like form, our logo design represents the energetic layer that surrounds us when we work out. It was important to us that the symbol literally embodied the endorphins and expressive nature that meditative motion has on our mind, body, and spirit.
Our approach to branding Mathan went beyond aesthetics. We wanted to create a holistic brand experience that resonated with the audience on a deeper level – one that spoke to values and aspirations of its crew. We infused every aspect of the brand – from the website design to the packaging – with elements of performance, conscious, design - prompting as the key pillars of the brand's foundation whilst acting as a mantra to all the brand does.
Taking cues from Mathan's commitment to ethical production and sustainable materials, we incorporated earthy tones and symbolism into the visual identity, evoking a sense of harmony with the environment. Our choice of typography – clean, modern, and versatile – reflects the brand's forward-thinking approach and commitment to quality craftsmanship.
But perhaps the most rewarding aspect of working with Mathan was the opportunity to be part of a movement that's redefining what it means to be active, mindful, and connected in today's world. Through our collaboration, we've not only created a brand that inspires and empowers but also the foundation to a community united by shared vision of a more conscious and connected future.
As we look back on our journey with Mathan, we're filled with a sense of pride and gratitude for the opportunity to bring their vision to life. As the brand continues to grow and evolve, we're excited to see how our design will continue to shape and inspire the lives of those who embrace the Mathan ethos – one small victory at a time.
