Last year, Matt and I launched MATHAN - a sportswear brand sitting at the intersection of performance sport and fashion, on a mission to inspire everyday athletes.

Today, our brand was featured in British Vogue...

"These Female-Led Activewear Labels Actually Design With Women In Mind"

As an everyday athlete racing Ironmans, Hyrox etc. I was constantly searching for kit that could perform, pieces that moved with intent and were actually designed for the way women train - I couldn't find it, so I built it! I design the women's, my brother designs the mens. Aka, women's sportswear actually designed by a woman, and mens designed by a man.

To now be featured in British Vogue, alongside other incredible female-led brands, is an honour. We’re in an exciting new era for women’s sport - one defined by performance, built for the female body, and actually led by a woman. It’s in exactly this space, that we intend to stand.

To everyone who's tested samples, shared honest feedback, and supported the brand in any way - thank you sincerely!

✨ If you haven’t already, follow us on IG @mathanclo

You can read the article here.

November 03, 2025